Benefiting from over 30 years’ practical skills training experience, Fitzwilliam Institute’s online Diploma in Event Management course features:
Event Management Planning
Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-Ordination; Creation and Presentation of Proposals to Clients;
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning;
Researching Markets; Resourcing the Exhibition; Effective Marketing Strategies; Key Promotional Planning; Audience Communication;
Definitions; Historical Development; the Advertising Industry and Professional Bodies; Codes of Practice; Advertising Agencies; Selecting an Agency and working with it; Advertising Campaign Planning and Management; Advertising Media; Types of Advertisements - Magazines; Newspapers; Posters; Billboards; Ambient Advertising; The Relationship between Advertising and Public Relations;
Marketing the Event
Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity;
Social Media Marketing
Introduction to Social Media and Social Networking; How Social Media is transforming the way we do Business; Facebook; Twitter; YouTube;
The Importance Of Making your Events Environmentally Friendly; Benefits to your Company; Benefits to your Clients; Benefits to the Environment; Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to; Options Available; Carbon-Neutral Events; Types of Eco-friendly Events/Suppliers; Eco-friendly Weddings; Eco-Friendly Conferences; Eco-Friendly Caterers; Eco-Friendly Venues and Questions to ask them;
Corporate Event Management
Corporate Events Integration; Organising Local and Global Corporate Events; Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate Events; Developing Corporate Events; Organising Corporate Hospitality; Negotiating Event Investment Returns; Managing Event Costs;
Event Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice;
Accident, Incident and Emergency Management
Public Liability and Insurance; Accident and Incident forms; Planning for Hot or Wet and Stormy Weather Conditions; Emergency Management Plan for Fire; Explosion; Dangerous Chemical Release; Medical Emergency; Bomb Threat; Robbery etc;; Emergency Services Management; Fire Safety; Contingency Planning; Evacuation Plans and Training; Crisis Management Strategy; Media Management during a Crisis or Emergency; Management of Complaints;
Preparing a Conference Action Plan; Choosing Conference Sites and Locations; Working to a Budget; Developing Marketing Strategies; Identifying Legal Requirements; Evaluating Effectiveness of Events;
Sporting Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies;
This area covers organising Celebrity Events; Concerts and Launches; Television Related Events; Award Ceremonies; Fashion Shows; National Festivals; Galas; Special Themed Events; Internet Event Launches; dealing with Celebrity Agents; handling Celebrity Wish Lists; Fireworks Displays;
Government, Civic and Political Events
Planning for major Social and Political Events; Event Sponsorship; Managing VIP's; Developing Major Political Events;
Planning a Wedding; Timelines and Itinerary; Wedding Legalities; Budgets; Wedding Ceremony; Reception; Venue Sourcing; Supplier Sourcing Logisitics; Creating & Marketing Wedding Planning Consultancy;
What is a Monarch? Types of Monarchy; Royal Families; Current Royal Families; Common Royal Events; Royal Events and Ceremonies in the UK; Garden Parties; State Opening of Parliament; Garter and Thistle Services; Swan Upping; The Chelsea Flower Show; General Synod; Gun Salutes; Holyrood Week; Trooping the Colour; Receptions; Remembrance Day; Royal Ascot; Royal Maundy Service; Services of Thanksgiving; The Royal Variety Performance; Royal Events and Ceremonies in Norway; The Opening of the Storting; Consecration; County Visits; Formal Audiences; Royal Events and Ceremonies in Japan;
Venues for Royal Events
Suitable Venues for Royal Events; Official Royal Residences; Official Royal Residences Currently in Use; Windsor Castle - UK; The Grand Palace - Thailand; The Royal Palace of Belgium ; Prince's Royal Palace of Monaco; The Royal Palace - Netherlands; The Imperial Palace - Japan ; The Royal Palace - Norway
Planning a Royal Event
Factors to Consider when Planning a Royal Event; Protocol and Etiquette; Contingency Plans;
Royal Wedding vs. Normal Wedding
Differences Between; Royal Weddings and Normal Weddings; Size and Cost; State Occasion; Significance; Famous Royal Weddings;
Organising Street Parties
Introduction to Street Parties; Street parties are an effective and fun way to meet new neighbours; Having a street party is easier than you may think and it will definitely be worth it; Trust that your neighbours will want one; because they will! By 'street party' we mean one that is organised by and for all residents in 1 or 2 small streets; without external publicity;
History of Street Parties
Street parties and fêtes are a traditional part of community life; they are a simple way for us to get to know our neighbours; Street parties as we know them started in 1919 and became popular resident events when they were held as 'Peace Teas' to celebrate the signing of the Treaty of Versailles after the First World War; They centred round a special treat for children in times of hardship and were quite formal sit down events; Residents continued to organise them for many major national days of celebration;
Types of Street Parties
There are many different types of street parties: Street Party; Street Meet; Street Picnic; Street Welcome; Street Lounge; Street Play-Time
Why Hold a Street Party? Planning your Event; Make Sure to Include Everyone; Activities and Fun; Decorations; Money and Raffles; Catering; Do's & Don'ts of Organising street parties;
Road Closures; Insurance; Licenses and Permits
Sponsorship; Internal PR Functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills - Press Releases; Writing Feature Articles for the Press; In-house Journals and Newsletters; Crisis Management; Corporate Advertising; Brochures and Printing;
ONLINE PR MODULE
The Social Media Landscape
Blogs; Microblogs; Chatrooms; Delicious; Email; Flickr; Twitter; Instant messaging; Message Boards; Mobile Internet ; New Media Releases; Online Conferencing; Online Surveys; Pay per click; Podcasts; RSS; Search Engines; SEO; Social Networking Service Sites; Video Sharing; Virtual worlds; VoIP; Wiki and Widgets;
The Internet as a Media
Commercial Implications of the Internet; Social Interaction with the Internet; Web 2;0 and its Implications; Internet Convergence; the Network Effect; Internet Information Exchange; Internet Audience Size and Exposure; Internet Culture and Communication; Transparency and the Internet;
Online PR Building Blocks
Online Communications Platforms; Online Communication Channels; Online Communication Mediums; Interactivity and Application of Communication Channels; Policy; Optimisation; Monitoring and Evaluation of Online Communications Channels; Online Communications Channels Planning and Implementation;
Social Media and PR Strategy
Local versus Global Communication; Landscaping Platforms; Channels and context; Online PR Organisational Analysis and Segmentation; Developing Online PR Strategies; Online PR Tactics and SEO considerations; Online PR Planning; Managing Online PR Risk and Opportunities;
Online Influences on Present PR Practices
Internet influence on News; Internet Journalists; Economics of Online News Production; Internet Critics and other influences; the PR Practitioner as an Online Publisher; Ethical Internet PR; Truthfulness and Duty of Care; Online Ethics; Debate; Guidelines and Best Practice; Monitoring and Evaluation of Social Media Discourse; Trends and Value; Policy Influences; corporate speak; Implications of Social Media for Corporate Social Responsibility;
Setting Up & Marketing Your Own Consultancy
The Business Plan; Legalities; Setting Up; Marketing strategy; Knowing Your Competitors; Promotional Tools;
Introduction to Social Media and Social Networking; How Social Media is transforming the way we do Business; Facebook; Twitter; YouTube; LinkedIn; Instagram; Snapchat; Blogs and Blogger; Social Bookmarking ; Running a Social Media Marketing Campaign; Measuring the Success of Social Media Marketing;
Preparation and Research; Speech Content - Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact; Presentation Aids; Management of Locations and Audiences; Presentation Structure;
The Event Management and PR Diploma Course is a must for anyone in or interested in a career in the industry.
The course delivers, it does what it says on the tin with excellent Lecturers, all leaders in their sectors, each of them enthusiastic teachers.
I would wholeheartedly endorse the course. - Niall Browne, Thermo Air Ireland
I have enroled in the Event Management Course in Autumn 2015. This course offered more than I expected. For someone like me coming from outside of Event Management field I gained great knowledge about Marketing, PR, Events and all aspects of how to create an event for a client. There is a great array of the lecturers taking part on this course and best thing is that these people have soo much experience in their field that it was fascinating to listen to real life examples. I have gained great knowledge and confidence within the field of Even management and Public relations and I would recommend this course to anyone who works within the industry but also for those who would like to change their career path. - Igor Valigura, Ikea Ireland
I completed the diploma in Event Management in 2015. I found the course content interesting and relevant, The lecturers are industry professionals and are able to give you a true insight in to the business which is really invaluable. There was good support available and also some opportunities to gain practical experience. Since completing the course I have secured a position as an Event Development Officer with a national charity. The skills and knowledge I gained whilst completing this course definitely helped me further my career and I would recommend it to others that are interested in Event Management. - Louise McCarron, Irish Hospice Foundation
You produced an excellent course, extremely informative and most importantly very practical.
We, at JAM Events, a brand new events management company, have discovered some sound advice and hands on help that we have already implemented into our business on a daily basis. Through the knowledge that we have learnt from you at The Fitzwilliam Institute Group, we have managed to secure jobs since completing the course.
We would like to thank all the tutors. I would recommend anyone interested in pursuing a career in events to enrol on this course. Thank you! - Jeff and Mark Curtis, Jam Events
I researched Diploma Events Management Courses, this seemed the best , and it was an online course. I learnt how to put together a plan for organising an event, and how to plan this from budgetary, advertising, registration, sourcing the most cost effective for the event, disability access, registration etc to the actual event taking place and evaluation meeting after the event, providing me with confidence and ability to undertake any event.
This course benefitted me enormously with my job, as I am now the event’s organiser for my team. I would recommend the course to others. I was able to complete the course while still working, it fitted into my work schedule, as you complete the modules in your time, it is then sent to be marked and comments are made of how to improve each module, and then finally submit the final portfolio to the examiner for your final grade. I passed with a distinction grade. Natalie Wilmot, National Implementation Service
When I first found the Fitzwilliam Institute course online I was delighted, but still a bit skeptical. It ended up being absolutly the best thing i've ever done. Amazing, skilled, and professional tutors, all of whom we were priveledged to meet. Course was all practical aswell which meant every class was like going to your event management company and we were given such brilliant real life examples. It was so worth it, i travelled up and down from Galway twice a week. Met some lovely people who I hope to keep in contact with.
I've just finished the Fitzwilliam Institute event management course. I really enjoyed the course as it gave me great insight into the inner workings of event management. I gained valuable contacts and resources from the course which I would not have had access to without it. My knowledge in the areas of budgeting, social media, and PR before the course were minimal but the classes have made me a lot more confident in how, what, where, why and when, in regard to these topics. I would highly recommend this course to anyone that has an interest in event management or even in general PR whether you want to open your own company or join another company. I would like to thank everyone involved in the course for this opportunity and for all that I've learned.
The Public Relations Institute of Ireland (PRII) is dedicated to promoting the professional practice of public relations in Ireland, and to serving the best interests of people working in the profession.
Fitzwilliam Institute Group, have been Course Directors for the PRII for the past twenty years. We have been major contributors to improvements to the syllabus, adding cutting edge modules as needed in the industry.
The Institute seeks:
There are currently over 1,000 members of the PRII. They comprise public relations and communication professionals drawn from consultancies, industry, government, semi-state, voluntary and business organisations. The depth and scope of our members' backgrounds and working briefs reflect a considerable broadening of the role and responsibilities of PR professionals from the traditional media relations base, and highlight its cross-functionality with a variety of disciplines including journalism, advertising, marketing, legal, financial, healthcare and commercial functions.
Members of the Institute subscribe to the Code of Lisbon, the Code of Athens and the PRII Code of Practice for Public Affairs and Lobbying. These codes seek to promote integrity and clear understanding in the implementation of public relations programmes and closely reflect the overall objectives of the PRII itself.
The Institute is affiliated to CERP - the European Public Relations Confederation - and is also a member of the Global Alliance for Public Relations and Communications Management. Global Alliance is a collaborative framework of national and international public relations associations dedicated to strengthening the public relations profession and its practitioners throughout the world
Duration: You will have full access to online resources and subject expert support for one calendar year. However, you can complete the course in as little as 4 - 6 months, by dedicating 6-8 hours of study per week.
Course Fees: 995.00 EUR
To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.
Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.
Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.
Year on year, we have the pleasure of training students from top
Ireland and international companies. See where our most recent students come from and find out what they have to say.